Branding Project: "G"
For this brief we were assigned to do workshops to develop our skills further, then answer a brief; the project was about developing brand skills and establishing visual identities for a group or company. For me I made a brand based around anti-ageism, an angry/loud brand, for angry/loud 50+ year old people, with my main focus being on an advertising brochure that resembles a newspaper, but with a twist. Large typography, dark colours, it is loud, and I personally enjoyed this project a great deal. The brand name was named G, a play on a slang term used by youth, also removing the "A&E" shows the brand that is willing to help the elderly.